Personalized Service

The best in jewelery and service
for over a half century,
from custom design and repairs
to appraisals and trades.


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Trusted for over 50 years.
Our warm, knowledgeable and
professional staff are experts
helping you make memories.

Darakjian Jewelers offers an
unparalleled collection of
diamonds, jewelry and watches
with service that is second to none.

Earning trust
with every customer

Our customers come to us because they trust our honesty and expertise. Experience this for yourself.
Drop by during business hours or request a personal appointment.

Let’s Make a Memory
Matt
a month ago
Had a great experience over the phone and in store. I Ordered a watch. Very friendly customer service! Treated me excellent from the moment I walked through the door. Very pleased. Hoping to get my Tudor watch As soon as possible, and continue to do business here.
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Mark Khachaturian
2 weeks ago
What a great experience from a timeless jeweler in Birmingham Michigan. Darakjian Not only met our needs but made us feel like part of the family. I understand why my mother’s been going there for 45 years. We will be back very soon!!
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Scott Wedgewood
a month ago
First class store! The team was upbeat and excited to help. John and Ara went above and beyond to find me what I was looking for. Also took the time to explain what was important in the searching process and came to meet me at my convenience to finish things off.
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george hana
3 weeks ago
Darakjian Jewelers helped me find the watch that’s been calling my name. Extremely happy with the customer service and buyer experience. 10/10 would recommend. The team took the time and made sure my expectations had been exceeded. From picking the right watch that fits my personality/lifestyle to sticking around my price range. They’ve gained a life long customer. Thank you!
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Austin McKenzie
in the last week
Big thanks to Armen for not only being helpful, but also being patient with me. There are so many watches to choose from and he really helped me be sure of my decision in the Tudor. Will definitely be back to do business with Darakjian Jewelers again, it truly was a great experience!
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Jason Pivoz
4 weeks ago
Excellent service. Great selection. I bought a hard to find watch and the whole process was first class all the way.
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Kate Blickle
5 weeks ago
Absolutely amazing experience! Right when we walked in the door we felt like family. My fiancé and I live in Florida and flew to Michigan to design my engagement ring at Darakjan. We worked with John and Armen. We will 100% be customers for life! Thank you guys again!
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Ali Abdelmonem
14 weeks ago
I have been a customer of Darakjian for 6 months. They prove to serve my needs and provide a level of service not matched in the market.
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P K
in the last week
The whole team at Darakjian were amazing to deal with. They really know how to make you comfortable and treat you well above what you’d expect at a store. I highly recommend their pleasant staff and #1 hospitality. Would definitely come back
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Eric Frank
in the last week
I’ve know the DARAKJIAN family a while and their service is impeccable. The knowledge from the entire team is so valuable and shopping there or just looking around is an amazing experience. Jewellery & Swiss Watch selections are always fresh & unique
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Chad Abercrombie
in the last week
Darakjian Jewelers is the best Jewelers shop in town! They have top service and all of the staff are very polite and have a great knowledge. I would definitely recommend Darakjian, to anyone that needs repairs or a new watch!
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Jim Lehmkuhl
in the last week
Terrific. Armen, was able to probe gently about something “new (piece of jewelry) that we might be looking for, and listened for cues, to determine what we might be willing/wanting/able to spend.... Then was “spot on”, with what he showed us. Highly recommend The mimosa was just an added....great experience!!
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Michelle Oleksiak
in the last week
I have purchased several pieces of jewelry from John and have to say each and every time has been exceptional. He is beyond trustworthy and so very knowledgeable. John always takes the time to answer my questions, offer suggestions and in the end he always helps me find exactly what I am looking for. I am beyond thankful to have such a wonderful jeweler I can count on!
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Angie Angle
in the last week
Thank you Armen and team for always providing Superior customer service every time I come in! Not only did I have such a positive experience with you all, but you also provided me a lead to getting a great job!! I appreciate it and will proudly recommend you to all!! Big hug!!
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Angie Fisher
in the last week
Armen was so kind and amazing when I went in with my sister when she was just starting out looking for an engagement ring. He was helpful in answering questions and informing her on options based on what she likes - not what he was trying to sell. Would recommend!
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C Mitch
in the last week
Kim did a fabulous job sending me mod shots of the available jewelry, making it super easy to decide on what to buy! Super easy to buy through text with her and my beautiful earrings were shipped super quick!!! I highly recommend buying from Kim!
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Kenneth Harris
in the last week
Darakjian Jewelers in my opinion has always been “one cut above” as a first class reputable Jeweler. In making the choice of an engagement ring, which could have been a nerve racking experience, Armen Darakjian showed sincere concern, patience and made creative suggestions that concluded as a wonderful surprising and appreciative gift 🎁 for the blessed and fortunate Recipient. I did shop or should I say browsed at several other Jewelers 💎, but again Darakjian was far more creative and cost effective in finalizing such an important decision and act in life. When choosing a Jeweler with integrity, sincerity and fair product pricing, you will not be disappointed with Darakjian Jewelers 💎
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Christine Onyx
in the last week
I cannot say enough about Darakjian Jewelers, and our family favorite, John! He has given timely customer service and attention to all our family needs! My future grandson went to Darakjian to buy my granddaughter an engagement ring! Because of John’s high level of professionalism, knowledge, and his caring demeanor, a most exquisite engagement ring exists today! It’s breathtaking , from cut, to clarity, and mounting‼️ I recommend Darakjian Jewelers to ALL! Stop by and ask for John!
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Bradley Hay
in the last week
My jeweler, John Salelaris, was awesome! He made things very smooth and was professional and accommodating. He wants the best for you, so he will listen and work hard to get you what you want.
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J Thollot
in the last week
I was looking for something different for a very special gift and kept seeing the same jewelry no matter where I looked. I finally went to Darakjian but didn't expect to see such affordable options in the midst of the incredible pieces they have. I found the piece that is both unique and beautiful got an amazing value. Who knew that they have options priced from under $100 in the same place as options for 100K? I do now and I won't go anywhere else.
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Robert Heller
in the last week
We had an exceptional experience at Darakjian Jewelers on Oct. 26th when we stopped in for a simple pendant repair. John gave us phenomenal service and showed me why t made sense to upgrade part of the pendant for the best long term repair. The jeweler repaired while we waited and it was gorgeous, excellent work! Most impressive was how Janel and John engaged with my two toddlers. They were superb!! My kids had a blast at the store and I never felt like we didn’t belong in the store. I normally avoid jewelry stores in upscale downtown districts like Birmingham because I expect them to be overpriced and only wanting to cater to the big shots in exotic suits and cars. Every time I have been in Darakjian Jewelers I have felt welcomed and appreciated, even for very minor repairs and small purchases. They are a class-act, and I recommend them to anyone!
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Jennifer Savel
a week ago
This was my first visit and it was amazing! I stopped in after seeing a necklace my friend just got. Mildred greeted me at the door and was so incredibly helpful. She found the necklace I’d admired and showed me some other beautiful pieces. She was friendly and helpful and honest about the pieces I was considering. I enjoyed working with her as much as the pieces I bought! I will be a repeat customer of the store and Mildred’s for sure!
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Rachel Koelzer
a month ago
I needed a ring re-sized and was able to be helped while in-store. I had called prior to visiting, and appreciated the friendliness of the person who answered. She/they answered my questions patiently and warmly. Once I arrived, things went just as smoothly. I felt welcomed, and the work was efficient and thorough! The ring is an heirloom and I felt confident and trusted both John (?!) and the jeweler. Waiting was easy with thorough customer service -- explanations, answers, information, and patience; and an espresso to boot! Very happy with Darakjian Jewelers and will be returning for any other needs I have! Thank you so much!
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Van N
2 weeks ago
We work with a particular person every time we stop by. If you’re looking for unique pieces for an affordable price range, then Darakjian will be your go-to. I never wanted a typical engagement ring and the settings they have are usually one of a kind. And usually when I go in for one thing, I end up waking away with another piece of jewelry that works for a lifetime.
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Matthew Carter
a month ago
Wow. Top notch service. Highly recommend going here. Lots of options and great pricing!! I will definitely be recommending all my friends and family to shop here.
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Susan Scarlet
in the last week
Love Darakjian. Have been frequenting here since I moved into the area. I’m 25% Armenian and grew up with an understanding that the best jewelers were Armenian. And I still believe this with all my heart...and wallet. Here they treat me like family..and that includes my two small dogs. If I’m to draw a comparison, when I stop into Tapper’s when at Somerset, I never feel any connection to the staff. They are uninformed, uninspired and well, just staff. Completely different experience at Darakjian. They are jewelers. There’s a huge difference. And I fall in love with life when I drop in. (Maybe it’s the champagne and scent marketing, but it works). 😘
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Eric McGhee
a year ago
Fantastic place to get watches and jewelry! Armen and team are top notch professionals willing to go the extra mile to ensure their customers are satisfied and happy. I have purchased multiple watches for myself and so have my friends, and my wife loves their jewelry selection and has put a smile on her face for Holidays and Valentine's Day. And don't forget their service and repair shop for watches and jewelry; they can't be beat!
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Dusty Smith
2 years ago
Metro Detroit watch aficionados, Shinola owners looking to step up their game into a REAL watch, anyone with expensive taste and money to spend, start your search here! A lot of the big names are here (Audemars, Vacheron, Bell & Ross, Hublot, Nardin...), as well as a healthy collection of other brands that are surprisingly affordable for a top-end store like this (including G-Shocks). Literally half of the shop is dedicated to watches! We're lucky to have this shop in town, especially with Tourneau leaving Somerset a few years back. There's sure to be a fantastic range of options for nearly any range of buyer here, but perhaps the real crown jewel of this store is Armen. I've rarely encountered such a knowledgeable and skilled salesman. He wants to make sure you're informed so you make the right choice with your money, and is always energized to meet your needs but never pushy. I can't speak to the buying experience of the "ice" jewelry on the other side of the store, but if you're looking for a watch, give this shop a visit and ask for Armen.
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Audrey Ohanesian
in the last week
Fantastic jewelry in a beautiful store. A full service jeweler and staff for any occasion. A 40 year love affair with this iconic store.
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Paul Tetreault
in the last week
Over the last decade I have bought three high end watches from Darakjian and am thinking about a fourth. Each time I enjoyed the buying experience with a very knowledgeable staff on all watch brands and I always obtained fair pricing. It's a beautiful store and I feel I have a long term relationship with Armen and his team for all my jewelry needs and am very comfortable recommending Darakjian to my friends as I already have.
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nicole wilski
in the last week
Darakjian is the only jeweler I would ever go to. They have always treated me and my husband right. Their jewelry is first class! I have recommended them to a so many of my friends and family!
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Jean-Gilbert Paulo
in the last week
Only Jewelry store I recommend in Southeast Michigan. Amazing service and the owners truly care about their customers. Best experience and guaranteed quality. Thank you and I’ll be back soon!
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Jeff Evans
in the last week
The entire staff is great. They really want their customers leaving the store happy. High quality merchandise you won’t feel bad spending your money on. Keep up the good work!!
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Al Morrison
in the last week
One stop shop my experience was admiral the owner showed patience he gave his attention he listened - I bought he didn't "sell" he advised when I asked about getting value. My Daughters pleased (Happy) . Great people to have in the family.
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Longxiu Tian
3 years ago
Amazing experience here every time. Service is unrushed and everything is done meticulously.
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Tony R
in the last week
Why would you shop anywhere else??? Armen is hands down the best in the game... no one knows watches or jewelry better! AP was my first dabble in the watch game... I was shopping around for the best price when I stumbled upon Armen, he made the process easy, enjoyable and gave me the best price on the market!! Years later and various watch purchases we are great friends and I still get amazing prices!
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Sam Passalacqua
2 weeks ago
GREAT STORE!! I received 1st class service from Armen and after examining several great Men’s watches obtained a very good price on my preferred watch. I love my watch and will recommend Darakjian Jewelers to everyone I know. Sam P
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Craig Geatches
3 weeks ago
Exceptional service every time I need anything from Darakjian Jewelers. I was patiently educated on what to look for, whether its was a watch, ring, cuff links or necklace. They have a great selection and variety of quality merchandise. The staff is extremely pleasant, knowledgeable and they listen to your needs. I have experienced no pressure purchasing which is rare these days. Highly recommend Darakjian Jewelers!
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amber wallace
3 weeks ago
Darakjian Jewelers is a preferred choice when it comes to watches and jewelry. From their exquisite collection, knowledgeable staff and adorning ambiance located right in the heart of Birmingham, you know you're guaranteed utmost prestige!
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Kristie Bonner
a month ago
For a family-owned business in any industry but specifically jewelry, true success is being able to preserve the core values upon which the business was founded. Darakjian Jewelers is truly an exemplar model! Not only do you feel like family, they without a doubt go above and beyond to figuring out exactly what you’re looking for. Patience, attentiveness, and honesty...that’s the minimum you’ll receive each and every time you walk through those doors.
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N Y
3 weeks ago
I hardly write reviews..but sometimes a great business must be recognized. We had the best experience shopping at Darakjian Jewelers. Trust worthy..loyal and best prices. They are your one stop shop for all your jewelry and watch needs. We 💯 recommend Darakjian... Best Jewelers Ever!!!
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The Andersons
in the last week
Hands DOWN. There is NO other Jeweler that compares to Darakjian. They know their stuff, they know their customers. They fit any budget and carry some of the finest pieces I've seen. Had to share my latest item but realized its time for more!!
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Marcia Muirhead
in the last week
I've been a customer with Darakjian Jewelers for 30 plus years. I can only say that my experience has always been exceptional, you feel like family and always treated with respect. You're always greeted when you come into the store and everyone is always helpful, understanding and willing to work with you even if it's a personal designed item.
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Burm Kim
in the last week
Smooth and flawless buying experience. They have such a great selection of watches. I hope to continue the relationship! Service was top class and so were the products. I highly recommend that you strongly consider Darakjian Jewlers when you're in the market for something special. I was and I did, and I was not disappointed.
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michael cronk jr
in the last week
I'm on my second watch from Darakjian and they continue to be extremely accommodating. I bought my first quality Swiss watch from them a number of years ago and the experience was great. They have a fabulous show room, always offer you a drink, and make the process fun (in lieu of ordering something off of a random website). Armen loves throwing watches on your wrist to "get the feel." Chances are I will continue to rely on Darakjian when it's time to purchase things. Being in Sales myself, it's nice to still have places like this around.
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Keshia Hohenstein
in the last week
Darakjian did an amazing job on my engagement ring, it’s perfect! They also recent created my wedding band to match. They were so easy, honest, and quick to work with! If you’re looking for a jeweler who can create a masterpiece, look no further.
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Tom Johnson
in the last week
This is a great jewelry store. The ownership and staff are excellent. They are friendly, knowledgeable, and always helpful. I would highly recommend Darakjian Jewelers for any special occasion shopping.
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D. Stiefel
in the last week
You always get treated like family here. Whether you’re looking for something affordable and fashionable or super high end and flashy they have something for everybody. I always love popping in to see what’s new in the watch showcases and I never leave disappointed.
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Fielder Valone
in the last week
The folks at Darakjian Jewelers were consummate professionals: courteous, knowledgeable, and super friendly. Loved every part of my experience!
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Ellen Meade
in the last week
Darakjian Jewelers is always so knowledgeable and very helpful. From when you walk in your treated fabulously. The atmosphere is wonderful. Armen always takes time with you to make sure your purchase is exactly what you are looking for.Wonderful quality. Beautiful show room. Something for everyone.
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Brandon Schneider
in the last week
From thirtieth birthday to engagement and marriage and now push/newborn birth gifts, Armen and the team at Darakjian have been there for my life’s biggest moments. I won’t go anywhere else; great prices, beautiful product and the service is second to none. Thank you and see you soon.
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A Google User
a month ago
Darakjian Jewelers is always so knowledgeable and very helpful. From when you walk in your treated fabulously. The atmosphere is wonderful. Armen always takes time with you to make sure your purchase is exactly what you are looking for.Wonderful quality. Beautiful show room. Something for everyone.
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A Google User
4 months ago
Hands DOWN. There is NO other Jeweler that compares to Darakjian. They know their stuff, they know their customers. They fit any budget and carry some of the finest pieces I've seen. Had to share my latest item but realized its time for more!!
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A Google User
a month ago
You always get treated like family here. Whether you’re looking for something affordable and fashionable or super high end and flashy they have something for everybody. I always love popping in to see what’s new in the watch showcases and I never leave disappointed.
View All Our Reviews
A Google User
3 months ago
I'm on my second watch from Darakjian and they continue to be extremely accommodating. I bought my first quality Swiss watch from them a number of years ago and the experience was great. They have a fabulous show room, always offer you a drink, and make the process fun (in lieu of ordering something off of a random website). Armen loves throwing watches on your wrist to "get the feel." Chances are I will continue to rely on Darakjian when it's time to purchase things. Being in Sales myself, it's nice to still have places like this around.
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A Google User
5 months ago
Darakjian Jewelers is a preferred choice when it comes to watches and jewelry. From their exquisite collection, knowledgeable staff and adorning ambiance located right in the heart of Birmingham, you know you're guaranteed utmost prestige!
View All Our Reviews
C Schnei
in the last week
I don’t ever leave reviews for almost any company, so pay attention. Terribly pleasant experience. We were helped by Armen Darakjian, excellent salesman, obviously experienced, capable of knowing exactly what we needed. Coffee was wonderful too. Heavily recommend everyone come here for their jewelry needs.
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Alex Prose
in the last week
Hospitable environment and excellent service and selection of magnificent quality pieces. He reviewed and verified the authenticity of my time piece with the expertise of a sage and the gentleness of a summer breeze. Also, knows good restaurants.
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Over 50 Years of Excellence

John Darakjian began with four basic principles:
Hard Work, Customer Service, Honesty, and Integrity.
These are the core values we still hold to to this day.

1964

Doors Open

Metropolitan building
Detroit, Michigan

1976

We Grow

Advance building
Southfield, Michigan

1993

New Experience

Northwestern Hwy.
Southfield, Michigan

2014

Grand Opening

101 Willits
Birmingham, Michigan

Exceptional Service Is In Our DNA

We treat every relationship and every new customer like a precious gem, and our clients have taken notice. Darakjian Jewelers specializes in everything from diamond engagement rings to unique timepieces. We want to help you find the perfect piece that expresses you, or the perfect gift to express how you feel.

Jewelry Repair

Trust our skilled and trained jewelers to assess, repair and restore your finest jewelry.

Appraisals

Our appraisers are experienced to provide an official insurable value to your jewelry.

Watch Repair

Return your watch to its original working order, and add polish to your timepiece.

Let us show you how luxury feels.
Come meet our jewelry experts.

Personal 1-on-1 consultation.
Complimentary lifetime services.
Diamond Trade-Up program.
14-Day returns.

Let’s Make a Memory