We carry a brand in our store that, let's just say, is not for everyone. Under the name of the men's apparel (swim, t-shirts, pajamas and underwear) brand 2(X)IST, award-winning product and transportation designer, Jason Wilbur, created the NYC 2(X)IST watch, which was unveiled to the world just a couple of years ago.
“New York is three-dimensional, not only in form but spiritually. So for this watch, inspired by rule breakers and pioneers, I wanted to create a product that captures the DNA of NYC and the amazing people that make their statement there,” says Wilbur, who also had a hand in designing the first Devon watch.
The NYC 2(X)IST watch has a striking architecture. The 3-D 44mm watch features a six-part case and two watch crystals that enable a see-through appeal, with numerals that appear to float on the dial. The stainless steel quartz-powered watches are available in a variety of finishes, including steel, gunmetal and aluminum. They are finished with a black silicone strap. Stop in any time to see them — you'll be glad you did.