Louis Erard
Originally, the company largely managed the assembly of parts for other watch-making companies. Its first watches were put on the market in 1931. They make custom watches to meet precisely the cusomers' needs. Their collections are targeted at 5 different groups: The collection named 1931 is for collectors and lovers of Haute Horlogerie; the Héritage collection is for the more conventional customer; the one named Move is for the active, sporty and young at heart; La Carrée collections is bolder and is for trendsetters and opinion leaders; finally Les Montres de Poche is for the nostalgic.
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